Second Student Centre

Motion Design and Wayfinding

Serving the students' needs on a non-profit basis for years, York University Student Centre (YUSC) expands its services with Second Student Centre space along with a refreshing brand and marketing campaign for the York community.

TEAM

Carson Young, Holden Kao, Livia Widjaja

Data Visualization, Branding, UI/UX

TOOLS

After Effects, Illustrator, Photoshop, InDesign

After Effects, Illustrator, Photoshop, InDesign

TIMELINE

May - August 2018 (3 months)

January - March 2018 (3 months)

clip-5
clip-6-2
clip-3
clip-4
clip-1
clip-2

New Year,
New Student Centre

MOTION DESIGN

MOTION DESIGN

With the opening of the Second Student Centre in the spring of 2018-19 study year, my task was to create multiple TV and Instagram ads consistent with the new brand of York University Student Centre.

With the opening of the New Student Centre in the spring of 2018-19 study year, my task was to create multiple TV and Instagram ads consistent with the new brand of York University Student Centre.

Owning a car is a dream for many, but are youths fully aware of its cost? And how can I develop youths' interest in the high cost of auto insurance rates?

Choosing Toronto neighbourhood as the main topic, I delved deeper on Toronto auto insurance rates as a starting point. The goal was to raise awareness to the group of people that are least exposed to the issue but who desired car ownership the most — youths.

Did You Know?

Along with the Welcome screen displayed on LCD screens within the Second Student Centre, Did You Know? is a series of facts regarding the upcoming and existing facilities/services provided by the YUSC.

Owning a car is a dream for many, but are youths fully aware of its cost? And how can I develop youths' interest in the high cost of auto insurance rates?

Choosing Toronto neighbourhood as the main topic, I delved deeper on Toronto auto insurance rates as a starting point. The goal was to raise awareness to the group of people that are least exposed to the issue but who desired car ownership the most — youths.

SSC Wayfinding

Ways to go to Work

FOLDED PAMPHLET & LARGE BANNERS

Staying true to the newly created YUSC brand, we created a wayfinding system and guide map so that students and staffs can familiarize themselves with the new Second Student Centre. Large format banners are placed near the elevators on every floor and the guide map was mass-printed and now available at the building's information desk.

PROCESS

A wide variety of layout and style were explored. The new corporate identity and the wayfinding project were ongoing in tandem, so I had the opportunity to pitch visual style and layout ideas together with the design team.

A wide variety of layout and style were explored. The new corporate identity and the wayfinding project were ongoing in tandem, so I had the opportunity to pitch visual style and layout ideas together with the design team.

yuscPrint-02
yuscPrint-01
yuscPrint-03
Photography by Holden Kao
yuscPrint-04-03

LARGE FORMAT BANNERS

KEY TAKEAWAY

Collaboration is like a fun relay race
Working closely with the design team and managers allowed me to experience how rewarding collaboration is. I'm so fortunate to be able to see and participate in a project where each person's feedback and design revision built up our design strategy little by little. I can't wait to work with other different kinds of teams in the future!

Selected Works

Toronto CommuteInformation Design (Print, UI/UX)

YUSC RebrandMotion Design, Wayfinding

Bauhaus.SemesterGenerative Design, Printed Interfaces

SteeyrApp Design